Home of the European Solar Thermal Industry
 
     
 
Barriers to Growth and Strategies to Overcome Them

 

Which EU goals can be achieved by using solar thermal?

  • Replacement of conventional energies: 6% of EU final energy consumption (EU-15) could be replaced by solar thermal
  • Security and diversity of energy supply, e.g. 30% of EU oil imports from Middle East (1999) can be replaced
  • Reduction of greenhouse gas emissions
  • Reduction of emissions causing urban pollution
  • Reduction of other external costs caused by fossil fuels and nuclear power
  • Creation of local jobs and SMEs development
  • Export of know-how and equipment

 

Which are the main barriers for growth?

  • Higher upfront costs than conventional heating and cooling technologies
  • Pay-back times often too long for commercial investment decisions
  • Not yet perceived as a standard option for heating – therefore the decision-maker must be specially motivated
  • Higher transaction costs (information, procurement, installation works) compared with the conventional heating (default option)
  • Solar thermal not yet fully integrated into mainstream heating and construction sectors
  • Low awareness of energy savings and environment
  • Low awareness of solar thermal, especially among the relevant decision makers
  • Lack of availability of motivated and specifically skilled installers
  • Harmonised standards, certification and quality labels not yet widely recognised in the market and by public authorities – this barrier being solved through EN standards and Solar Keymark
  • Applications with high potential not yet available in standard solutions (combisystems) or still in demonstration phase (solar cooling, process heat)
  • Heating and cooling products do not have a high-tech image amongst most consumers and policy makers

 

What conditions are required for successful solar thermal markets?

  • Cohesive market structures
  • Internalisation of external costs of conventional energies
  • Regulations making the use of solar thermal mandatory
  • Stable and well designed financial incentive schemes
  • Public campaigns promoting solar thermal
  • General awareness of energy savings and environment
  • High awareness of solar thermal, especially among the relevant decision makers
  • Highly visible demonstration projects - often with public authorities serving as model
  • Availability of motivated and specifically skilled installers
  • High trust through quality products and recognised quality label
  • Availability of standard products and applications – showing the success of solar thermal
  • Inclusion of solar thermal in R&D programmes

 

Which strategies can help to overcome the barriers to growth?

  • Set postive examples through the use of solar thermal in public buildings
  • Raise awareness through the use of modern communication techniques
  • Set national targets and initiate national/local support schemes
  • Level the playing field through adequate financial incentives
  • Help make solar thermal a mainstream technology through binding regulation
  • Widen the cost-effective use of solar thermal through R&D programmes

 

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